What is the Thinkers50 European Business Forum?

The Thinkers50 European Business Forum was launched in 2016 as a new partnership between the Thinkers50, curating the very best management ideas, and Odense Municipality, a city at the forefront of business knowledge and innovation.
The Thinkers50 European Business Forum is an annual two-day event which brings together leading business thinkers and top leaders in Odense, serving as a center for the development of new business insights.

Previous forums held in 2017 and 2018 have included speakers such as Michael E. Porter, Roger Martin, Rita McGrath, Matt Brittin, Lars Rebien Sørensen, and many more.

The Thinkers50 European Business Forum is also known as “The Davos of Business Thinking”, and what makes the forum unique is the level of interaction between the speakers and the delegates. You don’t just listen, you co-create; you don’t just attend, you participate.
The forum offers a two-day shortcut to the latest management ideas within strategy, innovation, and leadership. With 500 seats available, the forum is big enough to expand your network and small enough to ensure plenty of interaction between speakers and participants.


Thinkers50 is a great place to be when you want to learn about new ideas.

Alex Osterwalder
Founder of the Business Model Canvas.


Odense’s new conference center, ODEON, opened in 2017 near Thomas B. Thriges Gade, an area in Odense undergoing a historic urban transformation – just next to storyteller Hans Christian Andersen’s house. ODEON offers excellent stage and conference facilities, bridging business and cultural life in a modern and innovative setting. It is located just a five-minute walk from Odense railway station and approx. 15 minutes from the E20 motorway with parking in the basement.


Excellent speakers and a great venue, the ODEON is wonderful. The content discussed here will certainly form the way we roll out our activities in the year ahead

Joel McConnell
Marketing Manager, IE Business School, Spain

500 participants
There is room for 500 participants at the Thinkers50 European Business Forum, and extra seats are reserved at the top balcony for local and international students.

Registration takes place inside ODEON, and throughout the conference, you will enjoy a beautiful Danish buffet with a wide variety of local, healthy food and beverages.

Connect, Collaborate, Create.
This is Odense.

Welcome to Odense, Funen’s largest city with more than 200.000 inhabitants and a strong focus on robotics, healthcare technology, and drones.

For business
The history of Odense dates 1,000 years back. Poetry and fairy tale writer Hans Christian Andersen, known for tales such as “The Little Mermaid” and “The Emperor’s New Clothes” grew up here in the 19th century. His spirit is still alive today, inspiring the citizen’s imagination and encouraging big, bold ideas. New global stories of the future are now being written in Odense, a city fast becoming a strong European hub for business thinking as well as robot technology.

Denmark is the easiest place in Europe to do business according to the new Doing Business 2019 report published by the World Bank, and Odense has been ranked Best Danish city for startups (Dansk Erhvervsfremme 2015).

Our strategy
The City of Odense creates growth through partnerships between businesses and people. Our strategy to achieve success includes helping new and existing companies to accelerate growth, offering a physical location that inspires and supports innovation, and introducing a global network that enables businesses to grow further and faster.

Massive investments are going into the soil in the City of Odense these years. A new super hospital, an expanding university and a light rail system throughout the city are just some of those investments.


Technology and robotics
Situated just 3 hours from Hamburg, 2 hours from Malmö and 1,5 hours from Copenhagen Airport, Odense has become a world-class center with a leading robotics cluster. The robot journey began 25 years ago when our steel shipyard, Lindø, began developing robots and robot applications in collaboration with the University of Southern Denmark. Today, the robotic and automation sector in Odense includes more than 100 companies and several thousand jobs with particular strength in collaborative robots, drones, and food automation.

We call it the Odense Moonshot, and we invite you to take part in our journey. Contact Invest in Odense for more information.

For pleasure
Odense offers narrow, atmospheric medieval alleys, an impressive Gothic Cathedral and a charming historic quarter with half-timbered houses and hollyhocks, but at the same time, Odense is a modern city with lots of culture, delicious restaurants, and trendy stores.

Especially Brandt’s – the Latin quarter – is a favorite spot with the locals and the area surrounding Nørregade is becoming a hot spot as well. Odense has many beautiful green spots, with Odense River being a particularly important gathering place for the locals.

We are happy to assist with guided tours and much more information if needed. Feel free to contact our customer service, or learn more at Visit Odense.


Odense is, in many ways, creating the city of the future. It is in the process of transforming from a great city today into an even greater city tomorrow. A dynamic future depends upon the flow of creative, new ideas. Thinkers50 Europe will be a source of thought leadership that can help shape the future of the city and the region.

Marshall Goldsmith, The world’s #1 business coach.

Near-by hotels for you 
in Odense

Here is a list of near-by hotels for your stay in Odense during the Thinkers50 European Business Forum.

Radisson Blu H.C. Andersen Hotel, Odense
(50 m from the ODEON conference venue)

Claus Bergs Gade 7
Odense C DK-5000
Tel: +45 66 14 78 00
Email: hcandersen@radissonblu.com

When booking, please state the booking code: 327453


(50 m from the ODEON conference venue)

Odeons Kvarter 11
Odense C DK 5000
Tel: +45 65 42 05 00
Email: info@hotelodeon.dk

First Hotel Grand Odense
(600 m from the ODEON conference venue)

Jernbanegade 18
Odense C DK-5000
Tel: +45 66 11 71 71
Email: Odense.booking@firsthotels.dk

When booking, please state the booking code: 12THI250918 Thinkers50 European Business Forum


Several other accommodation options can be found using websites such as hotels.com or trivago.com. Feel free to contact our customer service at tel: +45 20 41 57 33 or email europe@thinkers50.com if you have any further questions regarding your accommodation. We are happy to assist.

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