Thinkers 50 Europe - Howard Yu - Teaching business to shield itself from copycat competition. Odense Denmark, Sep. 25-26 2019

Howard Yu

Professor at IMD

Teaching business to shield itself from copycat competition.

Howard YU is a professor of management and innovation at IMD and author of the bestseller “Leap: How to thrive in a world where everything can be copied”. In his book, Howard shows that succeeding in today’s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Howard has delivered customized training programs for leading organizations including Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times.

Howard Yu will join the Thinkers50 European Business Forum to explain how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

How Businesses Thrive in a World Where Everything Can Be Copied
Howard Yu 2018

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