Thinkers 50 Europe - Anil K. Gupta - Delivering a roadmap for understanding business challenges and opportunities in China. Odense Denmark, Sep. 25-26 2019

Martin Roll

Asian Brand Strategist

Providing world-class business, strategy and marketing consulting

Martin Roll is a world-renowned thought-leader and senior advisor to Fortune 100, Asian conglomerates and prominent global business families on the most important issues in managing successful global businesses and exercising great leadership. He is the founder of Martin Roll Company, and represents 25 years of top-level C-suite counselling experience with deep experience on Asia.

He is author of global bestseller “Asian Brand Strategy” (named “Best Global Business Book” by Strategy+Business magazine), co-author of “The Future of Branding” and “Family Business Strategy” (2020). A prolific management writer and a regular commentator in global media. He is a highly accomplished and experienced keynote speaker at global conferences and guest faculty at leading business schools. Martin Roll is a Distinguished Fellow (family business) and an Entrepreneur in Residence at INSEAD, and former Senior Advisor to McKinsey & Company. He has lived in Asia for two decades and serve clients on all continents.

“Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.” Dominic Barton, Global Managing Director Emeritus, McKinsey & Company

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